Purvi grew up in India and watched her mom and grandmother making fresh face masks, hair conditioners, and many other beauty packs using simple ingredients from the kitchen. This was the beginning of her strong interest in skincare. Later she earned a bachelors degree in Finance and worked for Fortune 500 companies for 10 years. She realized how difficult it was to maintain a healthy lifestyle and natural skincare routine, so she started creating her own fresh face scrubs, toners, and masks using herbs, fruit powder, clay, and coconut butter. This was the beginning of her desire to pursue a skincare company named Zaaina, which means beautiful.
Zaaina products are all 100% pure, natural, and handmade; made with simple, well known and well recognized ingredients. Their products are all natural and do not contain Chemicals, Artificial Preservatives, Fragrances and Parabens.